Fred M. Abaroa
Chief Information Officer
Fred has over 30 years of management experience in the IT and market research field. Fred started his career at MicroMed Technologies where his software became one of the first management systems allowed in the operating room. As Senior Programmer for Ziff-Davis Market Intelligence, (Now Harte-Hanks) a leading provider of database products and services to the technology and telecommunications industries in North America, Europe and Latin America, he Contributed to the development of Market Insight, one of the first PC based market intelligence applications. He was also one of the early adopters and human interface pioneer for windows based applications porting over mainframe based data and applications to CD-Rom for use on PC. As Information Technologies Director for Digital Research, Inc. (DRI) a full-service marketing research firm providing clients with reliable primary research data and analysis, he worked on projects for such companies as Pepsi, ABC News, Philips Lighting, General Mills, Nabisco, State of Maine, Georgia, Minnesota, Michigan, California and Wisconsin, Disney, Yahoo, Yamaha, Hilton Hotels, Oakhurst, Hannaford, Kraft Foods, Lego, BankNorth and Idexx. He joined DRI in its infancy and contributed to company growth from 3 to 26 employees. He pioneered the use of the internet for market research converting many traditional methods of data collection including conjoint analysis, frame by frame ad rating, brand studies, cover studies and shelf position studies. Fred received a patent for Web browser detection and default home page modification device and was instrumental in winning two EXPLOR Awards. He also developed and managed a family evaluation system to rate products in the home for Ziff-Davis and Disney Publishing. Since 2009 Fred has been working at Treeno software as lead engineer. In this role he was key to updating the interface of the product creating Treeno 4.0. His continual work has brought structure to a support department that is second to none.
President and CEO
Before joining Treeno Software, Steve was the founder and CEO of the Chameleon Group which is an outsourced business development company. Steve has held executive positions in sales and sales support with Lucent Technologies and Avaya Inc. Prior to joining Lucent, Steve served in a variety of senior-level sales and sales operations positions, including eight years as the EVP of Sales Operations at Cabletron Systems. During Steve's tenure at Cabletron he was also involved in the integration of products and services of multiple acquisitions made by Cabletron Systems. Steve brings a unique combination of strategic insight and senior-level sales experience to Treeno Software. He is responsible for the worldwide management of Treeno's sales, marketing and business partner network.